In some dashboard deployments you will see a 'top winners' card. This is a way of showing topics of interest that are particularly important to the audience described by the filters you have added.
Here's a dashboard including interests for an anonymised data set:
This is the full audience with no filters added (for an anonymised dataset).
When we add an attribute, the dashboard changes to reflect that (in this case, all users with one or more interests in the Media / News / Publishing category) and the interest card changes to show 'Top winners':
Depending on how your data is configured, the new ranking in this card can mean one of 2 things:
1) Percentage uplift from the total customer baseline
Comparing the percentage of interested people in the baseline to interested people in the filtered group for each topic. Topics of interest with the greatest positive shift by percentage of uplift are ranked highest in the list.
2) Rank improvement
All interests can be ranked by the number of relevant customers with any filter or set of filters. In some deployments, we can set 'Top Winners' to show topics that have jumped the most places upwards in the new rank caused by the filters.
In both cases, this helps to highlight differences and things that define the new audience
Comparison to baseline or between filters: You choose
For some businesses, the most important comparisons are between the baseline and the filtered audience. If that's the case for you, we can set up the dashboard so 'Top Winners' always compares with the baseline.
In other instances it can be useful to see the effect that adding or taking away criteria can have on top winners. In that case, the card will compare the audience described by the current filters with the audience last seen on the dashboard. For example, if you filtered an audience by a custom segment relating to fashion you would get one set of top winners. If you then apply a second filter '& Female', the new 'top winners' list would highlight the biggest changes caused by adding gender into the equation.
Finding the right approach to these cards is important, so we recommend that you discuss it with us during the planning phase.
Please contact us If you have any specific questions, and we'll be happy to help.